"The day is busy; the demands are high. Whether I am training for a 5K race, pushing through a long day of work, or getting the kids from school, to practice, and back I rely on NoGii bars to keep me fueled, energized, and ready to tackle it all! I created the NoGii [noh - jee] bar as a solution to my search for a GREAT-TASTING, NO GLUTEN, NO GUILT PROTEIN bar." Elisabeth Hasselbeck, Gluten-Free Mom, Emmy Award-Winning Talk Show Host, and New York Times Best-Selling Author of The G-Free Diet and Deliciously G-Free.