One bite and you'll understand how the bar got it's name. High protein 27 g. No trans fat. Rich in natural essential fats. Naturally & artificially flavored. Indulge in the guilt free taste of creamy peanut butter, roasted peanuts and strawberry. For those watching their carbs, count 14 grams toward your daily allowance. The remaining carbs have a lesser and minimal effect on blood sugar. Gluten Free.