Voted 2005 and 2006 Whole Foods Magazine &ampquot;Best Sports Supplement&ampquot;NOW&ampreg; Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested.&ampnbsp; Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism.*&ampnbsp; These qualities make NOW&ampreg; Whey Protein Isolate an ideal supplement for active individuals.Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy.Since 1968, NOW&ampreg; has earned a valued reputation for producing quality products at reasonable prices.&ampnbsp; Our Quality Assurance and Quality Control teams of certified nutritionists, chemists and technicians thoroughly evaluate all products, processes, packaging and sources.&ampnbsp; Our responsibility and pledge is to honestly and accurately label quality products that are fresh, potent and effective.Other delicious flavors available:&ampnbsp;Chocolate &ampamp; Strawberry